The Quiet Way Dubai Companies Are Choosing Their Gifts These Days
A few months ago, a friend who runs procurement for a mid-sized firm in Business Bay told me something that stuck with me. She said the hardest part of her job isn't finding gifts — it's finding gifts that don't feel like everyone else's gifts. Walk through any office in Dubai and you'll spot the same branded diary, the same steel bottle, the same leather folder handed out at every conference. Nobody remembers those a week later. That conversation says a lot about where corporate gifting in this city is heading. Less Catalog, More Curation For years, the default approach was simple: open a supplier's catalog, pick something within budget, slap a logo on it, done. That approach still exists, but it's fading fast among companies that actually care about how they're perceived. What's replaced it is a slower, more deliberate process — teams sitting down and asking what a gift is actually supposed to communicate before they even start looking. This is...